Sponsor:
Mr. Nagendra Pai (President – Auto Lubricants & Allied business)
Vision:
To be among the Top 3 Private Lubricant Companies in India
Stated Need:
In the B2C business, the challenges that Gulf had:
– Primary Sales-driven Policies, Schemes/ scheme implementation & working practice
– Inadequate Systems & processes. Low visibility to Secondary sales
– Infringement: poor territorial integrity
– Complex Schemes, with high dependency on the Distributor to pass it on to Retailers
The Client wanted to Grow, Professionally. It wanted its B2C Sales & Distribution System to
become Secondary Sales-driving, with complete visibility